Southeast Asia’s largest LINE FRIENDS World Tour exhibition is coming to CapitaLand malls in Singapore!
Bitten by the year-end travel bug yet? Travel around the globe without stepping out of Singapore as you embark on a LINE FRIENDS World Tour at CapitaLand malls, starting from 15 November! Jointly organised by Singapore’s largest shopping mall operator, CapitaLand, and one of the world’s fastest growing character brands LINE FRIENDS, the LINE FRIENDS World Tour is Southeast Asia’s largest LINE FRIENDS exhibition featuring 11 thematic installations of BROWN and FRIENDS in iconic landmarks from around the world including six city-themed exhibitions that are making their exclusive debut in Singapore.
Mr Chris Chong, Managing Director, Retail, CapitaLand Singapore, said: “We are delighted to bring the LINE FRIENDS World Tour exhibition to Singapore at CapitaLand malls. The loveable LINE FRIENDS characters connect well with consumers of all ages and will appeal to locals and tourists alike. At CapitaLand, we seek to introduce novel experiences that will anchor our malls as experiential shopping and lifestyle destinations. With the LINE FRIENDS World Tour exhibition, we hope to spread the holiday cheer to our shoppers as they travel around the world through unique immersive activities and games, right here in Singapore.”
“The festive season is a magical time and we are thrilled to make this time of year extra special for our fans in Southeast Asia. We are pleased to partner CapitaLand in expanding this immersive experience on a larger and grander scale across 13 locations in Singapore and introducing more unique and never-before-seen sets and designs,” added LINE FRIENDS.
Famous landmarks
Jump aboard the bandwagon and prepare for a world tour across Singapore because the picturesque LINE FRIENDS landmarks will be held at 13 locations! With six city-themed exhibitions making their exclusive debut in Singapore at CapitaLand malls, plan your shopping itinerary across our malls this year-end festive holiday.
See for the first time and only at CapitaLand malls, spectacular icons and landmarks of Istanbul, Las Vegas, Macau, Moscow, New York and Singapore through the eyes of your favourite LINE FRIENDS characters.
Get ready to be awed by the Singapore-themed installations in both Funan and Bugis+, starring a 2.55 metre tall BROWN as the quintessential Merlion and 1.6 metre tall CHOCO as our industrious Samsui lady; lovable trouble maker MOON, at 1.9 metres, as the Statue of Liberty at the New York City-themed installation at IMM Outlet Mall; adorable chick SALLY as Pharaoh at the Egyptian-themed installation at Lot One Shoppers’ Mall; and everyone’s cheerful friend CONY as a Russian Doll at Bedok Mall’s Moscow-themed installation.
Inspired by the LINE FRIENDS WORLD TOUR exhibition for your next holiday destination? Between 15 November to 31 December 2019, collect LINE FRIENDS stamps and complete the LINE FRIENDS WORLD TOUR Digital Passport on the CapitaStar app to stand a chance to win yourself 380,000 KrisFlyer miles to fly to your dream destination, a full set of LINE FRIENDS plushies, eCapitaVouchers or Grab vouchers. Go on and snap your receipts, purchase eCapitaVouchers and use an eDeal via the CapitaStar app today. Terms and conditions apply.
Make your season’s greetings family photoshoot extra special with BROWN and CONY this year. Spend a minimum of $30 to redeem a photo-taking session with BROWN and CONY at selected malls from 16 November to 25 December 2019.
Share your special moments on Instagram and hashtag #LINEFRIENDSWORLDTOURSINGAPORE and #CapitaLandmalls.
Fun time with LINE FRIENDS
Participate in various activities from 18 November to 26 December 2019 at participating CapitaLand malls and stand a chance to win exclusive prizes.
Step into the first dual storey outdoor snow fun house in Singapore located at Plaza Singapura. Gear up in winter wear and glide down snow slides in sub-zero temperatures. Relax on the soft snow as we bring you the aurora and snowfall experience this holiday season. For more snowball fun, drop by JCube and have a ballin’ time in a see-through Igloo snowball pit and revel the Aurora Australis right here in Singapore’s first Igloo playground inspired by Antarctica’s treasured gems.
Immerse yourself in New York City’s streetscape at IMM Outlet Mall and step inside the Newsstand installation to enjoy an infinity mirror experience with scores of interactive SALLY inflatable glow-balls that responds to human touch! Fulfil your dream to be a racer on the Tampines Mall Go Kart race track or Junction 8’s high-tech 360° VR race simulator and burn some rubber on the winter tracks.
If puzzles are more up your alley, put your problem-solving skills to the test and navigate your way out of Egyptian and German themed mazes at Lot One Shoppers’ Mall and Bukit Panjang Plaza respectively. Meet LINE FRIENDS characters along the way and emerge from the maze with attractive prizes to be won!
Take home a hand-sculpted LINE FRIENDS balloon for the little ones when they visit Westgate! It’s free! That’s not all, keep your eyes peeled and spot the candy man and be one of 500 people to take home a limited-edition jar of bespoke sweets at Westgate, to redeem, simply share your photo of the 3.5-metre-tall BROWN as a London Toy Solider and tag @westgatesg and #westgatesg on Instagram.
Don’t miss these opportunities to add pizazz to your festive gift shopping experience with Southeast Asia’s largest LINE FRIENDS World Tour exhibition running from 15 November 2019 to 24 January 2020 across 13 participating CapitaLand malls. Visit the official website from 14 November 2019 for the full details: www.capitaland.com/worldtour.
For locations of city-themed installation and list of activities, please refer to the Annex.
https://www.capitaland.com/content/dam/capitaland-newsroom/International/2019/nov/line-friends-world-tour/Annex_LINEFRIENDS.pdf
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About CapitaLand Limited (www.capitaland.com)
CapitaLand Limited (CapitaLand) is one of Asia’s largest diversified real estate groups. Headquartered and listed in Singapore, it owns and manages a global portfolio worth S$131.7 billion as at 30 September 2019. CapitaLand’s portfolio spans across diversified real estate classes which includes commercial, retail; business park, industrial and logistics; integrated development, urban development; as well as lodging and residential. With a presence across more than 200 cities in over 30 countries, the Group focuses on Singapore and China as its core markets, while it continues to expand in markets such as India, Vietnam, Australia, Europe and the USA.
CapitaLand has one of the largest real estate investment management businesses globally. It manages eight listed real estate investment trusts (REITs) and business trusts as well as over 20 private funds. Since it pioneered REITs in Singapore with the listing of CapitaLand Mall Trust in 2002, CapitaLand’s REITs and business trusts have expanded to include
Ascendas Reit, CapitaLand Commercial Trust, Ascott Residence Trust, CapitaLand Retail China Trust, Ascendas India Trust, CapitaLand Malaysia Mall Trust and Ascendas Hospitality Trust.
Follow CapitaLand on social media:
Facebook: @capitaland / facebook.com/capitaland
Instagram: @capitaland / instagram.com/capitaland
Twitter: @CapitaLand / twitter.com/capitaland
LinkedIn: linkedin.com/company/capitaland-limited
YouTube: youtube.com/capitaland
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About LINE FRIENDS
LINE FRIENDS is a global character brand which originally started from BROWN & FRIENDS, created for use as stickers for the leading mobile messenger app LINE and its 200 million active users worldwide. Taking a step further, the company has emerged as a global creative studio by offering diversified content based on its wide array of Intellectual
Property(IP)s including ‘BT21’, characters created together with global boy band BTS, ‘Animation Running Man’, ‘ROY6’ and ‘Usamaru’. LINE FRIENDS also has collaborated with a number of renowned brands including Bang&Olufsen, Leica, Lepetto, Converse, LAMY and Brompton, all aligned with the company’s philosophy and value to showcase premium character products. LINE FRIENDS has operated more than 170 stores in a total of 14
markets in trend-leading cities such as New York, LA, Tokyo, Seoul, Shanghai and Singapore. Since it became an independent company in January 2015, LINE FRIENDS continues to win the hearts of millennials worldwide through interactive digital communication and differentiated brand experience across multiple retail touchpoints. For more information, please visit www.LINEFRIENDS.com.